If you would like for your Podcast to be published in the iTunes Music Store (a free service that allows people to find your Podcast by searching for keywords in iTunes), here are the steps to do so.  Please note that this step is not necessary for your Podcast to work in the iTunes software program, nor on an iPod.  You only need to follow these steps if you wish to be published in the iTunes store itself:

Once you have the podcast's URL (available in the SiteOrganic Admin Console), click the link below. iTunes will start automatically and take you to the Submit a Podcast page on the iTunes Store:

https://phobos.apple.com/WebObjects/MZFinance.woa/wa/publishPodcast

Or, you can navigate to this page by following these steps:

1) Make sure you're using the latest version of iTunes. It can be downloaded free of charge from the Apple website at:

http://www.apple.com/itunes/download

Note: Installing the latest version of iTunes will not affect your library or any items in your account that you haven't downloaded.

2) Open iTunes and sign in to the iTunes Store, if necessary.

3) Click Podcasts in the STORE menu on the left side of the window.

4) Click the Submit a Podcast image, which you'll find towards the
middle of this page.

Note: Apple reviews each podcast submission. Depending on demand, it may take a week or two before your podcast is added.

5) We have found that the iTunes store is extremely strict on the Podcast feeds it will accept.  If you receive a "Bad http result code: 500" error, then you need to do two things:

1. Go to http://www.feedvalidator.org and paste in the URL of your Podcast.  This service will tell you if there are any missing characters, missing audio file references, or other problems with the contents of your feed.  Once you are able to get a "valid" message from the validator, try submitting to iTunes again.  If it still does not work, then:
2. Contact iTunes support at msmac@apple.com.